AnyClip is one of the most exciting projects I’ve ever been involved with — a website that lets you search for and relive movie moments. I joined the company as Senior Designer late June 2009. In May 2010 I became Director of Design & User Experience.

AnyClip first launched as a prototype at TechCrunch50 in September 2009. During the next few months, we conducted usability tests, improved the UI and the visual design, and implement exciting new features. In May 2010, we released the Public Beta version of the site at SXSW in Austin, TX.

The feedback we’ve gotten so far, both from movie lovers and from the tech community, has been priceless. It motivates us even more to keep on making it easier and more fun to search for and relive your favorite movie moments.

It was an honor and a great pleasure to design a portfolio website for my friend and brilliant jeweler, Thelma Aviani.

I have been following Thelma’s work since I met her in Australia in 2001, and her pieces have never failed to surprise and amaze me. I am especially interested in the contrast between the simple and elegant pieces, and the complex and artistic ones. At first, I tried to express this duality through the website design itself, but as the project unfolded we decided to keep it simple and clean, and just let the beautifully photographed pieces speak for themselves. The result is a website that translates her style and herself.

Wake Up World is a parody of a morning show created by Daily Show co-creator Lizz Winstead and produced by Shoot the Messenger. It is America’s only six-hour morning show, bringing you “half the content in twice the time”.

In 2008, I did the first redesign for their website. At the time, the priority was to better organize the content and to present Wake Up World as a live show in New York. However, the show soon started to produce some great videos for the web, so we needed Wake Up World to be more of a web show than a theater production. The current design aims to meet this demand.

I first had to go through the ordeal of analyzing real morning shows’ websites. After hours of visual clutter, bad color schemes, over the top designs, and confusing user interface, I came up with a cleaner, more organized content structure and interface, while trying to keep some of the in-your-face features of a morning show through the use of strong colors. The result is vibrant, user friendly website, with a focus on videos, but with some space for the other funny written content as well.

In order to allow for easy updating, the website was developed in Expression Engine.

Linha Mestra’s website is a great example of form and function combining for a great site. The site is for a company that makes educational materials, and has many corporate clients. So, the website needed to maintain a certain corporate feel, both for the identity of the company, and to make the user feel comfortable that this is a serious company in its field. But, education isn’t about being corporate, it’s bright and vibrant and fun. That’s why I chose a vibrant palette and used a more informal style over most of the page, combining corporate feel with colorful fun.