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	<title>Gabi Moore &#187; Book</title>
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	<description>I design websites. And some other things.</description>
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		<title>Children&#8217;s Institute Booklets</title>
		<link>http://gabimoore.com/2008/11/childrens-institute-booklets/</link>
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		<pubDate>Sat, 15 Nov 2008 16:25:41 +0000</pubDate>
		<dc:creator>Gabi Moore</dc:creator>
				<category><![CDATA[Book]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Graphic Design]]></category>

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		<description><![CDATA[This series of booklets was produced for the Children’s Institute, a non-profit organization to benefit underprivileged children and their families. Each booklet addresses a different issue that affects low-income communities in Rio de Janeiro, such as health, the environment, family planning, and what it means to be a citizen. The target audience for the booklets [...]]]></description>
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<p>This series of booklets was produced for the Children’s Institute, a non-profit organization to benefit underprivileged children and their families. Each booklet addresses a different issue that affects low-income communities in Rio de Janeiro, such as health, the environment, family planning, and what it means to be a citizen.</p>
<p>The target audience for the booklets is primarily people who are not regular readers, and whose visual references are limited. In the inside pages I used several universally recognizable visual elements to facilitate and encourage non-linear, or skim reading, such as speech bubbles, boxes and tables. For the covers, I selected an iconic and easily identifiable image for each topic, and combined it with the Institute&#8217;s rich color palette to build a different and unique color combination for each cover, while still maintaining a consistent design aesthetic across all the booklets.</p>
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