It was an honor and a great pleasure to design a portfolio website for my friend and brilliant jeweler, Thelma Aviani.
I have been following Thelma’s work since I met her in Australia in 2001, and her pieces have never failed to surprise and amaze me. I am especially interested in the contrast between the simple and elegant pieces, and the complex and artistic ones. At first, I tried to express this duality through the website design itself, but as the project unfolded we decided to keep it simple and clean, and just let the beautifully photographed pieces speak for themselves. The result is a website that translates her style and herself.